Bethesda wanted something more than a generic announcement trailer for Doom: the Dark Ages on TikTok.

They wanted something kick-ass, which felt native to the platform and would give their fans the vibe Bethesda knew social media as well as they knew triple A gaming.

After sending their trailer, I used my creativity and TikTok savvy to rip and tear it into a post that resulted in over 7 million organic views and a wave of brand love which I think is best summarised by the comment below…