Christmas 2024 gave me the perfect opportunity to flex my mischief muscles and bring the wild world of Elftoria to life for PMS International's Elves Behavin' Badly campaign.

As everyone knows, a whimsical land of Christmas elves needs a zany mayor, so I had Josh Widdicombe assume office.

We spread festive cheer and delightful chaos across social media and cinemas (just in time to hijack Paddington 3).