This multi-award-winning piece of fun-poking virtualised a future where Zendesk has made bad customer services so in-the-past they have their own museum.
Each exhibit in the museum represents a different customer experience gripe in such forms as games, videos, 3D statues and delightfully irritating easter eggs.
When Zendesk gave me the opportunity to write in a sardonic tone, and indulge my penchant for complaining about bad customer service, I jumped at the chance. Despite the potential confusion that could come from writing for something set in the future about the bad customer service experiences of today, the project was a coherent success (bagging a D&AD Pencil in Writing for Design).