Lil Nas X and Columbia’s Montaura

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Copywriting

Discover the colour of your aura with Lil Nas X's 'Mountaura' to celebrate his hit album 'Montero'. People could discover the colour of their aura by taking a selfie and putting it through our rigorous metaphysical process. The tone of voice for this Gen-Z-oriented piece of ephemera was based on Lil Nas X's Tweets, and emulates their madcap feel.