Doja Cat and Sony Music’s How Juicy are You?
Creative • Copywriting
This quirky website authentically connects fans to Doja Cat by way of their juice content. Before she had a number one with Nicki Minaj and billions of plays on Spotify, Sony Music wanted to promote Doja’s single Juicy.
According to SONY, the copy and tone of this experience helped develop the ‘Mooo!’ singer’s fledgling brand. Am I saying this work is responsible for Doja’s stratospheric success? No. I’m just trying to imply it.
