Babylon Health’s GP at Hand

Outdoor

Copywriting

These are the first ads I ever got out. I was on placement and it was surreal to see something I’d written printed on the wall of my local tube station.

Karmarama was pitching for work from Babylon Health and had settled on the concept of having a sentence with the part suggesting faff crossed out. I wrote the line below and came up with the idea to add long, paragraphs with a line through.