Just for fun

Here’s a few of my favourite pieces of proactive work. Some were made for my student book, some just for fun, others for creativity’s sake.

The idea here was to launch series of SMEG fridges with colours that match strips of different top-flight football teams. We put them in the stands of Premier League games to earn media attention — making our point to fans at home: SMEG fridges might not be literally fitted, but they’ll definitely aesthetically fit your interior.

Unlike pepper spray, mustard spray isn’t illegal in the so this spray keeps Maille buyers safe.

See more of my eccentric side on my culture blog and my TikTok.